Posted: May 10th, 2012
On Wednesday, May 9th, Houston’s Memorial Hermann Hospital provided a live Twittercast of a brain operation. The operation was performed by Dr. Dong Kim, one of the world’s foremost neurosurgeons, who is best known for leading the surgical team that treated former congresswoman Gabrielle Giffords after she was shot in the head at point blank range last year. Dr. Kim performed the brain tumor resection surgery on an anonymous 21 year old woman as over 14 million people followed the live commentary on Twitter. The woman had a benign tumor in her posterior right temporal lobe, which was removed by cutting a two inch by two inch window in the patient’s skull.
As Dr. Kim performed the surgery, a social media team lead by Dr. Scott Shepard kept the world updated by Tweeting every step of the procedure, as well as sharing brain operation facts. Images and videos of the surgery from Dr. Kim’s fiber optic microscope were also uploaded to Twitter, YouTube, and Pinterest, enabling the public to see exactly what Dr. Kim was seeing. The surgery took about four hours to complete and was a success, with the patient awake and able to speak an hour after surgery.
This is not the hospital’s first foray into live social media coverage of a surgery; in February, the hospital also Twittercasted an open heart surgery as well.
View the links below to see the hospital’s Twitter feed of the event, as well as their YouTube and Pinterest pages complete with videos from the surgery. Warning: the contents are very graphic, so be prepared!
http://www.memorialhermann.org/locations/texasmedicalcenter/brain-surgery-live-tweet/
http://www.youtube.com/playlist?list=PL4C0ED952B6354F91&feature=plcp
http://pinterest.com/memorialhermann/mhbrain/
Reported by:
Elizabeth Stellrecht
Temporary Assistant Librarian
Reference & Education Services






