A recent History of Medicine reference question about the Erie County Home and Hospital lead me to an unexpected and most interesting discovery. I found the term mentioned in an article in the December 21, 1923 issue of the Exhibitors Trade Review: The Business Paper of the Motion Picture Industry. This magazine was published from 1916 to 1926 under the editorship of W. Stephen Bush, a film critic and lecturer, and was targeted toward independent movie exhibitors all over the country and touched on all the issues that mattered to them including equipment and supplies, censorship, taxes, distributor contracts, piano accompaniment, and, most importantly, the films. (1) Along with reviews of the movies suggestions were offered on how to creatively promote them in the community. Included below are a few snippets from the Review that mention doctors, nurses and other health-related topics. Enjoy!