The Electrochemical Society (ECS) has just announced that since the UB Libraries support a subscription to their journals, UB authors can publish their articles with the benefits of immediate open access at no charge for the rest of 2014. The open access article processing charge of $800 is completely waived. The full announcement is at: http://www.electrochem.org/oa/#apc.
Open access publishing enhances visibility, readership, and getting cited. This is becoming more and more crucial as citation metrics play an increasing role in the evaluation of scholarship (for better or worse). There is also the satisfaction of knowing that scholars in even the poorest countries in the world can access your research without subscription barriers.
Please contact a faculty librarian in the Science and Engineering Information Center if you have any questions about copyright, reserving rights to your work, open access publishing options, reputation of journals (especially when you receive unsolicited offers from an unfamiliar journal), publisher agreements, and article processing charges.