Love means never having to say you’re sorry…unless that love has something to do with Nutella. In that particular case, it’s best to cease, desist, and call it a day.
Since 2007, enthusiasts of that hazelnut spread have embraced World Nutella Day on February 5. The faux-liday was created by Sara Rosso, a fan of the spread, and it really caught on. People apparently love Nutella. (Maybe not as much as Columbia University students, but still a decent amount.) With 40,000 likes on its Facebook page, nearly 7,000 Twitter followers, and a blog, Nutella Day seemed to be a public relations gold mine. But alas, Ferrero, Nutella’s parent company, put the kibosh on the whole thing. According to the letter, Rosso is to stop publishing anything that has the spread’s logo, likeness, and name. Rosso announced that the blog, Facebook, and Twitter accounts will go dark on May 25 in compliance with Ferrero’s request.
Know who’s not pleased? Those Facebook fans and Twitter followers. The backlash has begun. Here’s my question—Do you think there’ll be a We the People Petition? Since there was one to nationalize Twinkie production, I don’t think it’s beyond the realm of possibility that there will be one soon to recognize World Nutella Day.