Publisher Stanford University Press notes, “Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. … ” [more]
You can also …
- Find out about more works by Professor Bartholomew at his Faculty Profile and his listing in the Faculty Scholarship database;
- Check out the work of other Law School scholars via the Law School website and Faculty Scholarship database;
- Follow other new additions to the Law Library at http://bison.buffalo.edu:8991/buf_new_additions.html#law (or subscribe to RSS updates).