Office of Web Development and Services

Database Branding

Some vendors allow libraries to customize their interface including branding elements such as library logos. Branding is a good means to achieve greater awareness of the Libraries and what is provides. By adding logos and familiar elements to e-resources, we can maintain a role in the research process and further develop partnerships with information users and providers.

Why is branding important?

Enhances our profile
Creates maximum value as a brand entity
Increases orginizational trust, familiarity, centrality and preceived usefulness

See also:

Co-branding and sticky web sites: e-content and the library's role
http://www.vala.org.au/vala2002/2002pdf/37LeiBes.pdf

Content provider: Scott Hollander
Comments: sah2@buffalo.edu
Last update: 16 May, 2007